'Drop the Beat': Finding hip hop fame
HELEN L. MONTOYA/hmontoya@conexionsa.com
Ron Hernandez has had his own public access show, 'Drop the Beat,' since 1991. The hip hop show airs at midnight Mondays and Wednesdays at Time Warner Cable channel 20.
Melissa Rentería - Conexión
San Antonio might be the home of Tejano music, but one local resident is doing what he can to bring attention to another popular form of music.
Ron Hernandez has brought San Antonio hip hop and rap fans a taste of that musical genre through a locally produced music video show featuring top artists and up-and-comers in urban music.
Known to viewers as Rocket Ron, Hernandez started "Drop the Beat" while he was a film student at San Antonio College. Despite a brief hiatus from the airwaves, the public access show, which Hernandez used to host and still executive produces, has been on local airwaves since 1991.
Hernandez, a product of San Antonio's West Side, says his commitment to the local music scene, as well as his growing connections in the industry, shows that humble beginnings don't have to be a roadblock to success.
"I've been able to meet some of the top names in the industry," says Hernandez, who counts Chingo Bling, Eminem and the late rappers Eazy-E and The Notorious B.I.G. among those he's interviewed for his show.
"Here I am a kid from the West Side and I'm traveling all over the country for this show," says the producer and promoter who seems to work just as hard to promote "Drop the Beat" and get the show more sponsors.
One of the tools Hernandez uses to promote his show is a bright red Dodge Neon decorated with the "Drop the Beat" logo. The car is used at local events for tapings aired on the show, which has been honored by the Billboard Music Video Awards with three nominations for "Best Local/Regional Show."
"I just want to bring more attention to the hip hop scene and do a quality show," Hernandez says of the goals by which he measures his success. "There's always more to do."
"DROP THE BEAT" Music Video Show C/O Rocket Ron
Looking for more info follow me: http://www.dropthebeat.tv/
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